Business Plateau Evaluator


  1. Please enter the name of the business you will be answering the following questions for. If you have multiple businesses, please select one and make sure you are only answering from that business's perspective.
  2. How long have you been in business for?
  3. Approximate annual revenue?
  4. Annual revenue is:
      1. For how long?
      2. By how much?
      1. For how long?
      2. By how much?
  5. If your revenue has been stable, how many years has it been so?
  6. Is your business currently profitable?
  7. Which graph generally shows your profit margin trends over the last 3-5 years?
  8. This profit margin:
  9. Do you have benchmarks for your business? Choose all that apply
  10. In the last 6 months, have you launched a major initiative? A major initiative ultizes a substantial portion of the company's retained earnings or requires borrowed money. The initiative requires a substantial change in the company structure and function.
  11. How many truly distinct initiatives have you launched to try to grow your business in the last 3-5 years?
  12. How capable are you of currently funding an initiative?
  13. How willing are you to fund an initiative at this time?
  14. Excluding any initiative launched in the last 6 months, what impact did these initiatives launched in the last 3-5 years have on your revenue?
  15. Excluding any initiative launched in the last 6 months, what impact did these initiatives launched in the last 3-5 years have on your profit margin?
  16. Why is now a critical time to assess your business (Choose all that apply)
  17. What has your experience been as a business owner?
  18. How close have you come to reaching your original business goals?
  19. How stuck do you feel?
  20. How fast do you need something to happen?
  21. How do you feel about your employees and managers?
  22. Which of the following best describes the amount of time you have to think strategically?
  23. Which of the following best describes the amount of time you spend putting out fires and being in the weeds?
  24. How certain do you feel about achieving your financial goals annually and for the future?
  25. How open are you to full disclosure of information on your business in order to get effective assistance?
  26. What is your status with your vendors and key suppliers?
  27. How is your cash flow?
  28. Are you able to deliver your product or service to your clients as contracted?